eyetracker is a behavioural research consultancy that provides customer insights based on cutting-edge eye tracking technology.

Consumers are exposed to so much advertising and marketing each day, far more than the human brain can process. Attentional mechanisms filter out 90% of the visual field so only a small subset of information is selected for enhanced processing. What information gets through could be critical for your business. Eye tracking provides an accurate measure of where people focus their attention - what they see and do not see.