We use two different types of eye tracking technology, depending on the nature of the study.

Screen-based

For most screen-based materials such as websites, design concepts or TV, we use a remote eye tracker. The remote eye tracker consists of a special set of optics placed next to the screen that detect the viewer's eye movements.

In-situ

For studies in which the target audience is going to be mobile, we use mobile technology. This unique approach allows us to conduct research in natural environments, without the need for laboratories or simulators. For example, we can provide eye tracking as part of in-store shopper research.

Eye Tracker Sales

In addition to providing eye tracking research services, we are the Australia and New Zealand reseller for the leading eye tracking equipment manufacturer - Applied Science Laboratories. If you are interested in purchasing or renting an eye tracker, please contact us. We are also able to help with installation, training and ongoing support.