Retail solutions

Up to 74% of all purchase decisions are made in store1. The importance of breaking through cluttered environments to attract the visual attention of shoppers is clear.

Looking at a brand increases its chances of being purchased from 30 to 120 percent. Our in-store shopper research service allows us to test and optimise a brand's Visual Equity - the increased consideration and incremental sales triggered by in-store visual attention2.

1 POPAI (1997), Consumer Buying Habits Study, Washington DC: Point of Purchase Advertising Institute.

2 Chandon, Pierre, J. Wesley Hutchinson, Eric T. Bradlow, and Scott Young (2007), "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data," in Visual Marketing: From Attention to Action, ed. Michel Wedel and Rik Pieters, Mahwah, New Jersey: Lawrence Erlbaum Associates, 225-58.