Methods

Eyetracker provides full research services, blending eye tracking with other components where appropriate. For example, this might include surveys, interviews and scenario-based testing. All our research services are fully customized to meet the individual needs of the client, adapting different methods and approaches to achieve the desired result in the available timeframe and budget. Most projects can be delivered in two to four weeks, depending on size.

Process

Typically the services involve a set of steps:

1. Meeting with the client to determine business goal or problem
2. Identifying the approach that will most effectively meet the client needs and budget
3. Formalising the services to be provided in a proposal and quote
4. Working with the client in preparing materials to deliver the service, such as scripts, questionnaires or demographic profiles
5. Delivering the service, such as running the sessions and capturing the data
6. Analysing and preparing a report, with recommendations
7. Debriefing the results.

Flexibility

We can integrate our services in to other research teams and projects and also provide system rental and training.