Principal Consultant Dr Peter Brawn has established a reputation as one of Australia's leading experts in the application of Eye Tracking to commercial research.

In a previous consulting role, he led the establishment of Australia's first commercial Eye Tracking service and has successfully integrated this unique form of data collection into many studies on the usability of websites, forms and a variety of other media.

Peter holds a Masters in Cognitive Science and a doctorate in Cognitive Psychology, and is an experienced consultant having developed and delivered numerous projects for a range of government and corporate clients. His new work in Retail, Advertising and Communications is gaining new insights into consumer behaviours and Visual Marketing.